On October 29, 2009 Zoryana Gutsulyak, Studio Director, took part in the meeting of the Direct Marketers Club “Direct Hit”.
Traditionally the goal of all the meetings is thorough consideration of DM project cases to share experience and create social network in professional environment.
This time Zoryana Gutsulyak was invited as a speaker. According to the Club rules projects are presented by speakers, members of the Club, rather than by developers themselves. Among the proposed projects Zoryana has chosen the case which she liked most. She presented the “Consumer Love” project (the client and developer is Rapp Ukraine Agency). To render love to every Consumer is the main idea of the case. Zoryana described the way the agency managed to reach the target audience with the company philosophy, agency specialization as well as provide the target audience with the influence tools within the same project.
According to the Club traditions each presented project is evaluated by the participants of the meetings on key DM criteria: recipient motivation, efficiency of communication model, feedback consideration, database arrangement, visual part, and compliance of results with the original goals.
Further to the report discussions, the “Consumer Love” project presented by Zoryana Gutsulyak scored the highest number of votes.
Direct Marketers Club “Direct Hit”
was created by the Ukrainian Direct Marketing Association (UDMA) and the organizing committee of the International business forum "Direct Marketing Days in Ukraine". The Club’s first meeting took place in July 2009.