At European Design Festival, which was held this year in Vilnius on 12-14 May, "Trash calendar", a new work created at Graphic Design Studio by Yurko Gutsulyak, has won the Golden Award of European Design Awards in the "Printed Selfpromotion" category.
European Design Awards is the most prestigious pan-European competition in the field of graphic design, illustration and multimedia design that aims at demonstrating the best of visual communication in Europe. The competition is held within European Design Festival.
Each year the event takes place in another country. Recently, it was hosted by the Netherlands, Switzerland, Sweden and Greece. This year the festival organizers have chosen Vilnius (Lithuania).
Jurors are the editors and owners of 14 leading European graphic design magazines, namely: 2 +3 D (PL), Design Austria (AT), Design Week (UK), + design (GR), Grafik (UK), etapes: ( FR), Grafik Tasarim (TR), idpure (CH), KAK (RU), Novum (DE), Progetto Grafico (IT), TYPO (CZ), Visual (ES), BNO Vormberichten (NL). This jury panel provides a high quality of work evaluation. The works are evaluated by the people who committed themselves to searching for, analyzing and choosing the best of contemporary design. This year the jury was particularly demanding. So, some categories have remained without a single award.
Apparently this is not the first award of European Design Awards for Graphic Design Studio by Yurko Gutsulyak. In 2009 Yurko Gutsulyak received golden award in the "Calendar" category for Walking calendar created for Huggies brand, and in 2008 he got two silver awards for a CD series designed for National Honoured Bandurist Capela of Ukraine n.a. Grygorii Maiboroda ("CD / DVD Cover" category) and a greeting card for the Koktebel brand ("Cards & Flyers" category).
The Trash calendar winning entry was created as a self-promo for Graphic Design Studio by Yurko Gutsulyak. The basic idea to be conveyed in this work is that design deserves attention. Design has to be all around us all the time. And if design is supported by a good idea, it really works and can influence people and their activity. Design defines modernity.
Every calendar day is a new trash bag. Every month is a roll of 31, 30 or 28 trash bags. The calendar consists of 12 rolls and is divided into 4 quarterly sets of 3-month rolls. The date on each bag is printed in such a way it can be seen when a bag is put into a trash bin.
Calendar package text:
“All design products ultimately end up in trash. And many more ideas remain just ideas. We believe that a design idea in each project should have the power to act and be effective during its short life. Only this way design really matters. Only when we create ideas that can change the world our life matters. Then we don’t regret a day, as we didn’t waste it.”
Most calendars immediately get into trash bin. For our calendar it is the result we are aiming for. It works even in trash and all the time makes people wonder why and how each day has been spent.