Graphic design studio by Yurko Gutsulyak

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Watching Calendar




Client:
JSC "Rawenstvo"

Area:
Development and production of the radioelectronic devices

Year of creation:
2012

Art director:
Yurko Gutsulyak

Illustrator:
Tatiana Trikoz



Challenge

It was necessary to develop a calendar for Rawenstvo company like a special gift for their partners to celebrate its 60-th anniversary. Rawenstvo is one of the leaders in the development of the radio electronic devices and radar systems for Russian Naval Forces and Federal Security Service Customs. It also produces medical facilities for cancer treatment. Rawenstvo doesn’t need advertising but it needs positive image of an intelligent company with a long history and philosophical thinking.

Creative Concept
Radar equipment produced by the company for several decades has helped to see things that are invisible to the naked eye, to make sound decisions, and to stay on the right course. Thus, Company's philosophy and slogan "A steady course – in any storm" gains the new meaning in Watching Calendar. It is a play of two concepts – “to see” and “to watch”.











Watching Calendar was presented in a special gift bag made of rough cotton fabric.





People invented calendars to watch time. Though not only people can watch time pass, but also time can watch people pass by...

Awards :
SHORTLIST - European Design Awards (Finland), 2012, the “Calendar” Category
BRONZE - ADC*UA Awards (Ukraine), 2012, the “Design” Category
BRONZE - RED APPLE (Russia), 2012, the “Advertising souvenirs” Category
THE BEST OF - Ukrainian Design: The Very Best Of (Ukraine), 2012, the “Graphic design” Category
THE BEST OF - Ukrainian Design: The Very Best Of (Ukraine), 2012, the “Industrial design” Category
 



See next work:
Calendars / Golden Calendar

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Graphic design studio by Yurko Gutsulyak You can call us

+38 044 577 52 24