“40 Weeks” is a video course on pregnancy and childbirth that tells the story of a human life before the moment of birth.
Leading European animators along with medical specialists created an accurate representation of what happens to a child during each of the 40 weeks of pregnancy.
In Ukraine this video course appeared due to the WantMore company that launched the project in 2009 and to Huggies brand that became its title sponsor.
When creating the logo for “40 Weeks with Huggies” project, it was necessary to combine two brands into an entity. The new logo is supposed to represent the subject of the video course and be visually and ideologically accordant with the well-known logo of the project sponsor.