Graphic design studio by Yurko Gutsulyak

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Bretelle




Client:
Universal Ltd

Area:
Underwear chain stores

Year of creation:
2011

Art director:
Yurko Gutsulyak




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Challenge
Create the name, logotype, and complex brand identity for the middle price women’s underwear store chain. The new trademark offers quality and fashion underwear of the fabric, lace and accessories by the leading European manufacturers.  

Solution
Bretelle (a shoulder strap in French) — an element of garment, including underwear. The word meaning and French sounding indicate involvement in the fashion industry. The name implies light erotism, romantic adventures.

A distinctive visual and emotional symbol which provided the basis not only for the logotype but also for the whole brand identity is the crocus spring flower (feminine, tender, light, fresh, young).

The detailed guide on corporate identity includes the description of corporate constants, business and representative documents, advertising and souvenir products, outlets exterior and interior as well as recommendations and precautions concerning the practical application of the identity including the creation of additional design layouts, production technologies and materials.

Today there are 9 Bretelle stores locations already, particularly, in Kyiv, Lviv, Ivano-Frankivsk, Odesa, Mykolayiv and other Ukrainian cities.
 



See next work:
Logo, Identity / Zlata Praha

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