Graphic design studio by Yurko Gutsulyak

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Ridna Marka




Client:
First Private Brewery Group \ OASIS

Area:
Production of the Beer and Non-Alcoholic Beverages

Year of creation:
2014

Art director:
Yurko Gutsulyak











“Ridna Marka” (Native Brand) is a new Ukrainian juice line consisting of four basic flavors: clear apple, orange, tomato and  cloudy apple.

The inspiration for design, as well as the brand name, has been taking from Soviet style of 60s and 70s. The idea was not  just to recreate romantic “look and feel” of grocery in USSR and  evoke childhood nostalgia for the older generation. Design should  attract young people who know about that time only from the stories of their parents. It is a fact that the childhood memories are always the best. In this case we believe that retro products are perceived as guaranteed quality and particularly tasty. And at the same time to avoid any reference to the ideological component of that times.

Awards :
RED DOT - Red Dot Design Awards (Germany), 2015, the “Packaging Design” Category
WINNER - Communication Arts Design Annual (USA), 2015, the “Packaging” Category
GOLD - The Dieline Package Design Awards (USA), 2014, the “Non-Alcoholic Beverages” Category
GOLD - Yerevan International Communications Biennale (Armenia), 2014, the  “Packaging Design” Category
GOLD - ADC*UA Awards (Ukraine), 2014, the “Packaging Design” Category
SILVER - Pentawards (Belgium), 2014, the “Beverages - Soft drinks, juices” Category
SILVER - KIAF (Ukraine), 2014, the “Packaging Design” Category



See next work:
Packaging / Zemlya

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Graphic design studio by Yurko Gutsulyak You can call us

+38 044 577 52 24