Direct Milk is an exclusive personal New Year greeting for our customers, partners and colleagues. According to Chinese calendar the 2009 year is a year of the Bull. However for the Slavs, to our mind, the year of the Cow is more conventional. It is Cow that is considered to be a sacral creature or the image of Foremother in Ukrainian culture and mythology. And Milk is the product that fills a human with vital force, helps to grow stronger and is a symbol of increase.
That is why it is so natural to start the New 2009 Year with Milk. We wish you to spend the New Year under the protection of the great Nurse Cow, let it bring you Health and Prosperity.
Slogan on a milk bottle:
"The Cow is coming!!! Carrying Milk for (Name Surname)
Happy New Year 2009 and Merry Christmas"
This phrase is stylistically referred to traditional Ukrainian tales and folk songs.